Band Baaja Bride Sangeet Edition

Fashion and event photography is an art form as creative and varied as any other. The history of this photo editorial wasn’t set in stone; it had its movements defined by its leading talents and the prevailing cultural zeitgeist. From humble beginnings, during the holidays as we worked on tidying up the studio, what followed is a trip through the glamor, rebellion, artistry and commercialism of the event industry to discover how the art of an entire industry was re-defined in 2020.

With this campaign we have managed to capture the spirit, voice and aesthetic of the Sangeet, so perfectly that it adds a whole new level of context to this vibrant pre-wedding event. Whether it’s the model chosen, the styling of their outfit, the set design of the shoot or the photographer themselves, great campaigns transcend the actual event and help tell a story of their own. Our style centered heavily on the aesthetics, movement and details, we used lighting and carefully planned studio setups to focus on the lavish and elegant look that was indicative of the Sangeet. This imagery is undeniably captivating, and the use of bright color, staged surrealism and artistry led to modern illustrations at their finest, capturing the essence of South Asian Weddings - Band, Baaja, BRIDE.

A whole new generation of culture, heritage, and fashion!